![]() ![]() Today, he runs a company with annual revenue in the seven figures. Just a few years ago, Levesque was living in one of America's poorest cities, surviving on $500 a month. Levesque's ideas have helped generate more than $100 million in revenue for his clients. and Take Any Business to the Next Level by Ryan Levesque. Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy. More important, it works in the real world and you can start applying the approach almost immediately. Virtually every marketer, salesperson and psychologist has this title on the bookshelf. You always should be thinking about ways to include these components in your marketing messages. In Influence, Cialdini boils influence down to six key elements you need to exert ultimate selling power. It's about tapping into deep human desires. This isn't about coercion or neuro-linguistic programming. Whether you're a parent trying to get your kids to go to bed, a consumer buying a new car or an entrepreneur working to close a multimillion-dollar deal, there's nothing more powerful than knowing how to make people want to work with you. If there's one skill that will allow you to soar to the highest levels financially, it's influence. ![]() This is probably the most recommended book in the history or marketing - and for good reason. Influence: The Power of Persuasion by Robert Cialdini. ![]()
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